This is an outstanding addition to transfusion medicine textbooks

Leslie Silberstein MD, Professor Harvard University

“…I would feel much better going to the polls if every voter understood the lessons that Zimring effortlessly communicates”

Brian R. Smith MD, Professor Yale University

“These two books would be just great on every bookshelf of every scientist or anyone who believes in scientific thinking; that they’re great companion books to each other”

David Schlom, Host of NPR’s podcast Blue Dot Referring to Carl Sagan’s Book The Demon-Haunted World: Science as a Candle In the Dark

An entertaining and illuminating look at how we all misunderstand –– and how the media and politicians misrepresent, and even scientists sometimes distort –– the numbers and data that underlie so much of our conventional wisdom.

David Zweig, Author of Invisibles: The Power of Anonymous Work in an Age of Relentless Self-Promotion.

Using the simple notion of a fraction as a lens, James Zimring insightfully discusses a remarkable variety of issues from cognitive psychology to New Age beliefs to misunderstandings in politics. Thoughtful and wide-ranging.

John Allen Paulos is the national bestselling author of Innumeracy: Mathematical Illiteracy and its Consequences